A Step by Step Guide On Analyzing And Optimizing Your Website Insights

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January 29, 2019

Today, it’s no longer news that a website is super important for the growth and success of your business. For the most part, your site can create a positive or negative impression on your products, services and even the image of your company. What’s more, most people fancy the idea shopping online, as such, a website should be user-friendly and super easy to navigate — it should be created with the end user in mind. It’s also incredibly important to optimize your website for all kinds of mobile devices — there’s good chance that most of your customers are accessing your site via their smartphones, so it’s in your best interest to keep up.

So what’s the point?

Well, besides the big stuff like design and digital marketing, it’s crucial to place more emphasis on website performance optimization. What you should know is that speed is critical when it comes to running a successful website — it should always be a top priority for website managers. For the most part, faster loading websites enjoy better user engagement, higher conversion rates, better SEO rankings just to name a few.

With that in mind, you’ll want to get a better idea of some proven web optimization techniques. And learn about some of the best web optimization tools that can help kick things up a notch.

First Things First — What Is Web Performance Optimization?

For starters, website performance is the speed in which web pages are accessed, downloaded and displayed on the user’s web browser. On the flip side, website performance optimization is a field of knowledge that’s centered on increasing web performance.

Now let’s check out some website optimization techniques!


File Compression

At this point, you probably know that web pages are constructed from code files like JavaScript and HTML. That said, you should be aware that the eventual complexity of web pages affects code files and load times thus reducing responsiveness. At this point, you’ll want to use file compression to reduce code files and get things back on track.

HTTP Requests Reduction

This is one of the most important website optimization technique that’s sure to have a huge impact on your site performance. What you should know is that excessive HTTP requests can take a toll on your web page’s speed and that’s bad for users. The good thing is, you can prevent the bottlenecks by reducing the number of individual pages elements. You can achieve this by using resource consolidation — a process where smaller files are bundled together into a single file. At the end of the day, HTTP requests will be reduced and your page will load faster!

301 Redirects

As a website owner, it’s in your best interest to avoid redirects whenever possible. Why? Well, redirects kill the performance of your website. It can generate additional round-trip times and subsequently double the time that’s required to load the initial HTML document before the browser starts processing other assets.

Image Optimization

Here’s the thing; It’s never a good idea to upload original photos on your website. Why? Well, it’s only because those images are too heavy. It’s great to use tools like TinyPNG or JPEGmini to reduce the size of the image. The good news is, the quality of the image will remain the same.

Web Caching Optimization

Looking to reduce server load, latency and bandwidth usage? If yes, web caching optimization is for you. If done right, you can be sure of improving the experience for site’s visitors.

Lossy Compression

These techniques help remove irrelevant header information and lower the resolution of original images. It’s also good to know that these changes will be transparent to the end user and won’t alter the way they see the Image.

Web Font Performance

Do you that some web fonts can affect website performance? Well, they do. For the most part, web fonts can add extra HTTP requests to external sources and slow things down. That said, it’s in your best interest to stick with styles you really need and try to keep character sets to a minimum.

Tools For Web Performance Optimization


This tool analyzes on-page SEO performance and social metrics. Pagelocity also takes a look at overall page speed performance and provide tips on how several sections of your site can be optimized for greater speeds.


Google PageSpeed is a popular testing tool that analyzes some critical components of a site including CSS, JavaScript and image performance.


It’s also great to try out this paid option to improve your website’s performance. SemRush comes with several different plans, and the good thing is, each of them is sure to drive great results. ance.

Other optimization tools you’ll want to check out:

In Conclusion

So far so good, we have covered just about everything you need to know about website optimization, and we’re pretty sure you’re ready to take your site’s speed to the next level. Good luck!

Something To Consider

Before you can start targeting your audience or driving traffic to your contractor website, you need to build a marketing plan that will work seamlessly in attracting high-quality leads.  Get access to our proven Strategy Success Blueprint now and start to succeed in your local marketing efforts. 

Tony Aponte

Tony Aponte

Marketing Coach

Tony is an online marketing coach specializing in generating leads for contractors. He personally owns a construction company along with his partners in the commercial sector. He is certified as a Social & Community Manager, Content Marketing Specialist, Customer Value Optimization Specialist, and Customer Acquisition Specialist.  (Just fancy way of saying he is qualified to help your business grow) When he is not geeking out on online marketing, he is working out, spending much time with his daughter and family and his dogs. You can connect with Tony at any of the links below.

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