Let’s face it; social media is huge right now — it’s a super important marketing channel for all kinds of businesses, big or small regardless. Now, as a business, it’s never a clever idea to start marketing on social media without a detailed strategy — doing this will only set you up for failure and that’s not part of the plan.
So what’s the point?
Well, the thing is, you would want to follow some time-tested steps to create the perfect social media marketing strategy. This is the only way your business will stand out from the crowd and grow.
Here are seven sure steps to create an awesome social media strategy plan:
Step 1: Review Your Current Social Presence
First and foremost, audit your business social media presence to get a better idea of your company’s performance. There are several different areas you’ll want to consider when auditing your social presence; it’s all up to you to conduct an online presence audit to see how things are going. Some areas you should consider include:
- Networks you’re currently active on
- Social networks that are presently bringing you the most value
- Profile — analyze how it compares to your competitors
The bottom line: always take a quick look at where you are before you strategize about where you’re headed.
Step 2: Know Your Ideal Customer
At this point, you’ll want to get a better understanding of your customer; you need to get super specific here. Do it right and your product will literally sell itself — that’s just how it works. So how specific can you be here? Well, you’ll want to figure out who you want to advertise to and focus your attention on getting just about every detail about them. Let’s assume that your ideal customer is millennials; you would want to get all their details including age, income, most used social networks, pain points and more.
The bottom line…
Just try as much as possible to come up with a highly focused persona — this is crucial.
Step 3: Craft A Social Media Mission Statement
You might not believe this, but your social media statement holds power to drive your future actions. You’ll want to put some thought into the statement and ensure that it reflects your brand identity. Moreover, the mission statement should shed more light on the goal of your social media presence while focusing on the needs of your ideal customer. The bottom line: the right mission statement will make it easy for you to figure out what to create and share, and that’s what matters. Remember, people hardly follow businesses that post randomly without a guiding mission — be an expert and not a generalist!
Step 4: Pinpoint Key Success Metrics
This is the part where you’ll have to determine if your social media marketing efforts are driving impressive results. Now, the success of your campaign is not just about gaining followers; it has a lot more to do with making money. As we know, it’s never a clever idea to spend time and money on something that isn’t improving the bottom line.
So what metrics are we talking about?
Well, among other things, you’ll want to consider Time spent on the site, Conversion rate, Reach, Total shares, and Brand mentions to name a few.
Step 5: Create Engaging Content
The good news? You already know who your ideal customer is and used that valuable information to craft your social media statement. The bottom line; you’re not like businesses out there — you can now create and curate content that resonates with your audience. Some examples of content you could create include blog posts, images, infographics, videos, interviews and more.
The most important thing is for you to focus on forms of content that are in line with your skill set and mission statement. And finally, always stick to high-quality, engaging content — this is crucial.
Step 6: Leverage Social Media Management Tools
Today, most successful marketers use several different tools to boost their productivity, and that’s huge. The thing is, marketers are unlikely to go far in social media marketing without tools. The right social media management tool gives you the chance to boost your efforts with ease, and that’s super. So, don’t hesitate to invest in a tool or two when the time is right.
Step 7: The Ultimate Trio: Track, Analyze and Optimize
The final and most crucial step is to track, analyze and optimize. You’ll want to follow these steps if you’re looking to succeed on social media. In a nutshell, it’s crucial to track the result, analyze the data and then make a few changes to optimize them. The bottom line; allow the data drive you — always act on what it tells you! For instance, if you find that Facebook is your most effective channel, we’ll recommend you double your efforts to drive greater results.
So there you have it! Now you’re all set to take the social world by storm! Remember; an excellent social media strategy is not a one-time thing, you need to keep changing as need be. However, these steps are sure to be your best bet for your social media strategy 2018!