“You can forget what you heard, but can never forget an experience….”
What Is A Brand?
- Who are they?
- What can they give and receive in order to help your brand?
- Think Long Term: You must come to terms with the fact that brands are not built overnight, so your brand strategy should focus on the long term. Think five, ten, fifty years ahead. Think marathon, not 5k.
- Be flexible: Your brand strategy should be flexible enough to accommodate changes in the market, customers, and competition.