What Is A Good Conversion Rate for Contractor Websites?
In online marketing, conversion refers to the conversion of a user’s visit to a website into an action, (e.g. lead opt-in or phone call.) The conversion rate is thus the turnover rate and the key metric for online retailers to measure the efficiency of websites, online shops or advertising.
What does the conversion rate really say about your website?Most online marketing managers ask themselves the following questions:
- What is a good conversion rate?
- What is the average conversion rate e.g. in house painting?
- Is my conversion rate better than that of the competition?
Here are 8 ways to improve your websites conversion rate
Reduce the loading time of the website pages
- Use performance measurement tools: use the technical audit.
- Also use the Page speed tool. It indicates the points to improve.
- Remove unnecessary extensions: if you use WordPress for example, remove extensions that you do not use. They take up the available space on your server.
- Choose a bandwidth that will accommodate your traffic: if you have too little bandwidth compared to your traffic, your site may be slowed down considerably. Contact your hosting company to check all that.
- Reduce the weight of images: some images can be heavy and take up space on your site. Remember to compress them before importing them with tools like “Tinypng” .
Analyze your Analytics statistics
- Perhaps there is a page where visitors leave your site without any action taken. Go to the page in question and try to understand why.
- A page where there is little traffic may have become inaccessible.
- Your mobile visitors tend to leave your site quickly? Check that your site fits all screen sizes.
Review your message
Rework your calls to action
- Their proposal: make sure that the action you want your visitors to take has enough value to motivate them to engage. Like receiving advice, get a free estimate, download a guide …
- Position: Place your calls above and below the fold (visible only when the user scrolls down the page) so they are always accessible.
- Their size, color, and shape: try several aspects of the button and keep the one that gets better results. Test bigger, rounded, round, etc.
- The wording: the text that you will use in your calls to action are to be followed closely. A word can change your conversion rate. Remember to use a proactive verb in your buttons to encourage your users to take action. Avoid generic texts like “contact us” that will have no effect on your conversion rate. “Ask for a free trial” has much more impact than a simple request for contact.
Set up conversion pages by target
Improve the product or service pages
- Post credibility elements
- Place the main information at the top of the form
- Avoid poor quality images; a poorly chosen image will repel visitors.
- View customer reviews