Why You Absolutely Need A Website Audit To Be Successful
April 9, 2019
Ever given thought to what a website or SEO audit can do for your business? If yes, then you already know the importance of having great ON and OFF page SEO for your website success is.
For the most part, a website audit gives you the opportunity to get a better understanding of the functional areas as well as the components of a site’s performance on the web. Everything from forms, evaluation of ranking, content and the quality of a website are reviewed to identify any problems or shortcomings.
Here’s the thing:
Many website owners find it a bit difficult to do a website audit on a regular basis and that’s bad for business. It’s pretty much like taking your car for an oil change at the auto shop — you know that the service is critical especially when it comes to extending the life of your car. In the same vein, engaging a website audit service is incredibly important for the long-term success of your company.
In a nutshell; a website audit service will help go through your current SEO strategies with the aim of analyzing what has been successful and otherwise. The last step is to figure out what needs to be fixed or improved to ensure excellent performance.
So what’s next?
Well, if you’re still contemplating a website audit, here are five reasons why you should take the plunge right now.
Change in Ranking Algorithm
For starters, you’ll want to do a website audit to keep up with the latest updates from top search engines like Google, Yahoo, and Bing. Essentially, these search engines change their algorithm from time to time with the sole purpose of providing better search results to web surfers. You need to keep your eyes peeled for these updates, so you can adjust accordingly and the surest way to do this is by running website audits.
Evolving Webmaster Guidelines
Do you make use of webmaster tools? Maybe from Google or Bing? If yes, you’ll want to ensure that you’re following their recommendations every step of the way. Why? Well, it’s only because they’re constantly evolving — pretty sure you get the point.
Outdated Content and Site Errors
Here’s the thing; no one likes outdated content; both people and search engines alike. In essence, old, irrelevant content will not only affect your ranking but also cause visitors to question the authenticity of your business. That said, it’s in your best interest to provide fresh and relevant content to search engines so that they can have a reason to come back again and again.
The next thing you’ll want to consider is website errors — it’s critical to ensure that your site is free of error messages or broken links. The good news is, an audit will uncover the errors thus giving you the chance to redirect them and recover lost traffic. What more could you ask for?
Titles and Meta Descriptions
It’s also critical to ensure that your title tags and metadata are relevant to your website’s content; failure to do this may lead to lost traffic, and that’s not part of the plan. At this point, it’s in your best interest to run a website audit to maintain your site’s page titles and ensure that your meta descriptions are relevant and optimized.
Finally, you need to run website audits to get a better picture of sites that are linking to your website. The thing is, top search engines like Google still rely on incoming links to websites as such, you’ll want to do your best to ensure that you aren’t associated with bad sites. Run a website audit today and save your ranking!
And that’s it! Now you know exactly why you need to perform a website audit every now and then. Just be sure to engage a reliable website audit service when necessary and keep your business on the path to success. Good luck!
Something To Consider
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Tony has been involved with internet marketing since 2009 when he took over the lead generation for his painting company. He has since been generating leads for other small businesses. When not working with clients, you can find him either at the gym, home with the family or dabbing into a new project.